News
BLACKOUT: Why new doesn't have to look pristine
The idea behind BLACKOUT came from a thought that keeps occupying me: Everything has to be new. Everything has to be clean. Anything that bears traces is replaced. I wanted...
BLACKOUT: Why new doesn't have to look pristine
The idea behind BLACKOUT came from a thought that keeps occupying me: Everything has to be new. Everything has to be clean. Anything that bears traces is replaced. I wanted...
Each piece has its own case – and where it belo...
When a SUÐR package arrives, unpacking it is part of the experience. With the Backpieces, every bag and hangtag carries its own specific motif: 0701 in a red flash, 0702...
Each piece has its own case – and where it belo...
When a SUÐR package arrives, unpacking it is part of the experience. With the Backpieces, every bag and hangtag carries its own specific motif: 0701 in a red flash, 0702...
Not a game: From the track to the back
First came the song, then the motif. Why there are dice and fast cars on the MONO 07 — and what the 07 is doing there.
Not a game: From the track to the back
First came the song, then the motif. Why there are dice and fast cars on the MONO 07 — and what the 07 is doing there.
SUÐR City: Why we don’t print a city on a shirt...
No skyline print on the lettering, but the photo of the city INSIDE the lettering itself. SUÐR City starts with Budapest — photographed at the exact spot where the image...
SUÐR City: Why we don’t print a city on a shirt...
No skyline print on the lettering, but the photo of the city INSIDE the lettering itself. SUÐR City starts with Budapest — photographed at the exact spot where the image...
280, 380, 420: What the Numbers on Our Product ...
180, 280, 420 g/m² — grammage is the only number that tells you how a garment feels before you buy it. What it means, what physically happens at 250 grams,...
280, 380, 420: What the Numbers on Our Product ...
180, 280, 420 g/m² — grammage is the only number that tells you how a garment feels before you buy it. What it means, what physically happens at 250 grams,...
SUÐR BACKPIECES: Why the motifs have numbers an...
A backpiece in the tattoo world is the big work you keep coming back for. Why we adopted the term for our own line, why the designs have numbers instead...
SUÐR BACKPIECES: Why the motifs have numbers an...
A backpiece in the tattoo world is the big work you keep coming back for. Why we adopted the term for our own line, why the designs have numbers instead...